A viral TikTok filter and the makeup artist who created it want you to rethink the way you do your makeup. But should you?

Level up your skincare game with microcurrent devices, LED masks, and other expert-approved complexion perfecters.

Previously focused solely on facial analysis, EveLab Insight's cutting-edge skin analysis system now makes a groundbreaking ...

qualifications and definitions of beauty go viral every day. Terms like seasonal color analysis, facial harmony and eyebrow ...

Seasonal color analysis is gaining popularity again, thanks to social media platforms offering DIY options and professional ...

ONSHINDO OSAKA, the first Japanese cosmetics line to be sold in pharmacies, presents its innovative double-use face mask, UMINOIRO, designed to transform and revitalise the skin. It offers an ...

Creating and nurturing beauty in dark times helps us endure another day. Beauty can help us appraise how we live and how we ...

A new ‘it’ semi-permanent beauty trend seems to be taking over. Whilst microblading your eyebrows has been around for a while ...

Have you noticed your face looking swollen or slightly bloated lately? Don't freak—there are many reasons this can happen, and the effects are usually temporary. But if you've spent any time on ...

South Korea is recognised worldwide as a leader in beauty and wellness, setting the standards with innovative skincare and ...

Millions more savers could see their tax-free allowance slashed under Labour, analysis suggests. Chancellor Rachel Reeves is ...

Analyst Anna Lizzul from Bank of America Securities reiterated a Buy rating on e.l.f. Beauty (ELF – Research Report) and keeping the ...