Viceroy Hotels & Resorts is rebranding to focus on 'experiential luxury,' emphasizing authentic local experiences. The brand's strategy includes offering vetted experiences and maintaining quality ...
In this exploration of luxury branding, we'll cover: Walpole is the official sector body for UK luxury. The not-for-profit organisation counts more than 250 British brands in its membership, and runs ...
Ralph Lauren, the quintessential American brand, is pulling off what many of its luxury peers are finding near impossible right now: getting Chinese consumers to spend. An integral part of Ralph ...