Puma will remain the operator, supported by a technical committee with equal representation from both companies.

Formula 1 has helped give Puma the hottest sneaker in the world.

With football as her inspiration, Rihanna redefines the concept of “Soccer Mom” by blending fashion, sportiness, and comfort ...

Taking their obsession with speed to new heights, PUMA have partnered with Pro:Direct Soccer to release a special edition of ...

Sneakers have become an essential part of our daily wardrobe, blending style with functionality. Among the many choices ...

Rihanna has recently made a special announcement regarding her musical comeback with renowned singer, Billie Eilish.The ...

Its bold and patriotic aesthetic aligns with the brand's core values and resonates with its target audience. Over the years, the logo has become a recognisable symbol of Tommy Hilfiger's quality, ...

Only Rihanna could look this good in the middle of thunderstorm. On Monday, Oct. 21, the "Umbrella" singer stepped out with ...

Mercedes driver Lewis Hamilton has once again been recognized as the most marketable athlete in motorsport, according to ...

Streetwear gets a technical upgrade with the first-ever collaboration between sportswear giant Puma and Danish fashion brand ...

Sky star Angel Reese will become the sixth active player with a signature shoe deal, coming in 2026, after reaching a ...

They thought it was a good idea and agreed. From that point on ... Streetwear gets a technical upgrade with the first-ever ...