By working together with another brand to promote your products, you can extend your reach, build brand loyalty, and drive sales.

Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Henkel maintains a strong balance sheet with net debt/EBITDA of 0.2 times at the end of 2023, significantly below the 2.0 times that has become the norm among its large-cap consumer staples peers.

Investing in stocks based on valuation metrics is considered a smart strategy. The price-to-earnings (P/E) ratio is often the go-to metric due to its simplicity and ease of use. However, the ...

Veteran marketing executive Amy Atkinson has acquired Muskegon Heights-based RCP Marketing, where she has served as president ...

Customer Reviews Play a Role in Shaping Marketing Messaging Customer reviews play an essential part in shaping marketing messaging. Companies can design promotional materials that resonate with ...

In Zeng v. Wang, the Court of Appeals of Virginia reminded practitioners of a couple important lessons. Here are two of them.

Fans took the reins with this Community Edition Nothing Phone 2a Plus, and you might be able to get your hands on it on November 12 ...

NAPC Defense, Inc. (OTC PINK:BLIS) (“NAPC” or “the Company”), a licensed broker of munitions and military and enforcement, for military and law enforcement worldwide, today announces the signing of a ...

The lyrics to the decades-old Kit Kat jingle would suggest that each wafer segment is known as a “piece.” But strictly ...