While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

Marketers, take note. Traditionally female-dominated or male-dominated buying categories, like skincare or automobiles, are ...

As you navigate the complexities of growing your business, it's crucial to grasp the key differences between sales and ...

Origin Acoustics has announced the national expansion of its strategic partnership with Phoenix Marketing Group.

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

One of Trump’s most effective ploys is to play to people’s identity and use “us vs. them” messaging. Shared identity is so ...

California Attorney General Rob Bonta was granted his motion to clarify a federal court’s preliminary injunction issued in ...

The State Government has opened three ragi procurement centres in Dharmapuri district to meet the nutritional requirement of family card holders, where monthly quota of rice has been replaced with 2 ...

In today’s digital world, bloggers are constantly on the lookout for ways to turn their passion into a steady income. With ...

The United Nations Children’s Fund (UNICEF) stated that 99 percent of social media posts advertising food in the Philippines promote “unhealthy” food.  Studies have shown that high exposure to the ...

As Indian consumers turn their sights on premium products, a new wave of spending power and aspirational choices is reshaping ...