Mattel exec Josh Silverman spoke to THR about the company's mission to create shows that resonate with both adults and ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

The limited-edition Filipina Barbie went on sale for $100 last October 9, 2024, exclusively for Barbie Club 59 members at ...

Mattel President and Chief Commercial Officer Steve Totzke said that while the El Segundo-based company has long counted ...

Now is a great time to snag the Hot Wheels Barbie RC Corvette before it starts to become absolutely impossible to find during ...

The character made his debut in the television series that premiered in 1990, marking an entire generation of children with ...

Deadpool & Wolverine is now the 12th-biggest film in domestic box office history, surpassing last year’s Barbie.

With Barbie setting the stage on fire, Mattel learnt how much potential their toys hold.Though it made waves for its story ...

A growing number of adults are buying toys for themselves. It’s part of a trend that is called “kidulting.” Companies like ...

Guests will have a chance to take photos with Santa Claus, visit the Holly Jolly Village and take in a dazzling light ...

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