When designing her new FENTY x PUMA Avanti shoes, Rihanna found inspiration in her love of the sport of soccer. Rihanna said she jumped at the opportunity to collaborate with Puma, calling the brand “soccer heaven.

When we last spoke with Rihanna last December, she emphasized the role her family plays in informing her designs. “My vision is to bring family into everything,” she said at the time, ringing in the relaunch of her Fenty x PUMA Creeper.

Multi-time Grammy winner, Fenty Beauty founder, and jumbo Chanel bag-owner Rihanna could never be mistaken for a "regular" soccer mom. But at an event to unveil her fresh pair of Fenty x Puma It-sneakers,

That Rihanna reign just won’t let up. This time, we are referring to her latest release: The Fenty x Puma Avanti sneakers. In a unique twist, Rihanna hosted a press conference in Los Angeles to unveil her latest creation.