As part of our Finance & Utilities Focus, we ask, in the age of ‘nowhereness,’ where the concept of community can mean little, what brand messages building societies are relying on to win over savers ...

Retailers' branding isn't just about appealing to customers but also is a way to attract top-notch employees as an employer.

Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

From tailored recommendations to skin analysis, personalisation can help set beauty brands apart in a crowded market.

Assessing market positioning is crucial for implementing effective rebranding strategies that resonate with your audience. Internal alignment i ...

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

We believe Jyothy Labs has come a long way by innovating products across categories, investing in advertisements & ...

Both credit card rewards programs and loyalty programs aim to incentivize consumer behaviour, they do so through different ...

Speaking at Digital Marketing Asia 2024 in Singapore, David Beal, global chief marketing officer of Jollibee Group, ...