An curved arrow pointing right. No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do. So why fight it? Here are the ...

(This is the criteria that will be used to assign grades) Introduction (gain audience attention and interest, create a context for the speech) 10 points ____ Attention getter to gain audience interest ...

An element of persuasion is key to most speeches, ensuring that an audience are on the speaker's side. But how's this done? The only communication that works is real authenticity. Alastair ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Although arguments often appeal to a reader’s emotions or ethics, academic arguments must be logical and well-reasoned to be sound and, therefore, persuasive to a reader ... When it does, you usually ...

Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used. When you are writing to persuade people, it’s important to say why the reader ...

Phase transitions and critical phenomena are the changes of a system from one regime or state to another exhibiting very different properties, and the unusual effects that occur on the boundary ...

Some people are remarkably persuasive, and consistently able to influence, in a good way, the people around them. A few do that through via personality and charisma alone, like Steve Jobs.

To register your interest please contact asiamktg@cambridge.org providing details of the course you are teaching. Strengthen your understanding of the persuasive mechanisms used by terrorist groups ...