Michelle Hueffmeier was recently selected for the position of Director of Communications and Marketing for the communications ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

Veteran marketing executive Amy Atkinson has acquired Muskegon Heights-based RCP Marketing, where she has served as president ...

Customer Reviews Play a Role in Shaping Marketing Messaging Customer reviews play an essential part in shaping marketing messaging. Companies can design promotional materials that resonate with ...

In Zeng v. Wang, the Court of Appeals of Virginia reminded practitioners of a couple important lessons. Here are two of them.

Two-thirds of global shoppers saying price will dictate where they shop this holiday season. Here's how brands are responding to capture their share of sales online.

Nationwide Marketing Group (NMG) has launched a new series of reports that analyze performance metrics across key promotional ...

On August 14, 2024, the Federal Trade Commission (FTC) published its latest rule in the federal register, after almost two ...

Proforma participated in the Halloween in the Village event on Davis Islands. This year, in the wake of two hurricanes, the event brought more than 200 volunteers together to clean debris.

“IDFA applauds USDA on this new effort to increase consumption of organic dairy products among children and young adults. The ...

Chipply, an e-commerce platform for team stores based in New Berlin, WI, hired Rhyen McFarland as marketing manager. With ...

Marketing your department with branded apparel and promotional giveaway items is a great way to represent the Boise State brand and get the word out about the great work being done in your program.