Appreciating Brand Identification One should first define what brand awareness is before delving into the effects of Custom ...

Inspired by a family memory, Stacey and Marcus Jordan launched a new business offering custom swag and personalized keepsakes for businesses and events.

Environmental concerns and ethical considerations are influencing purchasing decisions; what’s top of mind for consumers should be reflected in organizational strategy.

Together with affiliate Profill Fulfillment, Hit Promotional Products plans to more than double its space in a new Fairfield ...

Some say there's a correlation between the amount of merchandise sold and the success of the candidate -- but history shows ...

Starbucks is kicking off the winter season with new drinkware, menu items and seasonal grocery store coffees and creamers ...

Consumers are pulling back ahead of anticipated deals later this season, shifting the timing, but not boosting overall retail ...

Bruised by a sluggish housing market, the home-furnishings retailer has been offering more deals this year—largely without hurting its margins.

EDMONTON, Alberta, Canada – Fighters from Saturday’s UFC Fight Night 246 event took home UFC Promotional Guidelines ...

The Dodgers set a record for merchandise sales in the hour after beating the Yankees to win the World Series, according to ...

(Third from left) Liyana Mahizzan, Head of Commercial of AirAsia along with the special guests The Kuans (Mskuan, Jestinna ...

Finding music merchandise is now easier than ever, thanks to a collaboration between the Ramona Music Alliance and Rustic ...