Black Friday has arrived earlier than anticipated this year, and the Sweetwater Black Friday deals are leading the way. We're barely a week into November and there's already a massive sale live at the ...

The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say guiding customers through ...

FORT WAYNE, Ind. (WANE) — Wednesday is National Buy a Musical Instrument Day, and whether you’re a beginner or an expert in ...

"With Sweetwater as our preferred retail partner for our J Dilla Music Tech Grants, we were able to get our schools all the gear they needed within a very tight back-to-school timeframe-something ...