Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

Chief Executive Brian Niccol, the former Chipotle CEO who was poached by the Seattle-based coffeehouse chain earlier this year, ordered his deputies to quietly reduce the plethora of discounts ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain.

Making early strides to address workers’ concerns will be crucial for Starbucks CEO Brian Niccol, who took over on Sept. 9.