Paying college athletes for use of their name, image and likeness (NIL) became legal in 2021, and the competition for dollars ...

James Harden is the most notable NBA standout to come out of Arizona State. And he's done everything he can to help the ...

James Harden is giving back to his alma mater in a massive NIL deal that he believes will help the school attract elite ...

Many NBA players can't see past the uncertainty of NIL contributions, but one NBA star remains confident in his financial ...