有星巴克中国相关人士告诉虎嗅，在2022~2023年行业内的价格战愈演愈烈，星巴克中国并没有选择通过降价去应对这个竞争。“星巴克在中国，试图守住基本盘用户，并提高核心用户的复购率。” ...

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

布莱恩·尼科尔的改革在星巴克内部得到了积极响应。他要求中层管理者通过改善门店体验、调整产品来提升用户复购率，而非依赖低价促销。这一战略调整与星巴克中国的运营策略不谋而合，星巴克中国一直试图守住基本盘用户，并提高核心用户的复购率。

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

This is one of several major shifts currently underway at the coffee giant, which has seen two consecutive quarters of ...