Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

出品｜虎嗅商业消费组作者｜苗正卿题图｜视觉中国在布莱恩·尼科尔（Brian Niccol）于9月正式成为星巴克CEO后，外界一直好奇这位曾在塔可钟、Chipotle Mexican Grill创下业绩增长神话的消费圈明星经理人，会如何扭转星巴克当下的 ...

【ITBEAR】今日，黄金饰品市场迎来新一轮的价格高涨，多家知名品牌金饰价格突破800元大关。其中，周六福金饰价格已攀升至每克826元，周大福、六福珠宝、老庙及周生生等品牌同样超过此价位。

【ITBEAR】星巴克新任CEO布莱恩·尼科尔一上台便对前任的低价策略进行了大刀阔斧的改革。在北美市场，星巴克取消了“买一送一”和“降价50%”等促销活动，这一举措标志着星巴克正式告别低价时代。 前任CEO Laxman ...

【ITBEAR】星巴克新任CEO布莱恩·尼科尔上任后，迅速对前任的低价策略进行了大刀阔斧的改革。他取消了北美市场的“买一送一”和“降价50%”等促销活动，决心扭转星巴克当前的困境。

【ITBEAR】星巴克新任CEO布莱恩·尼科尔上台后，迅速对前任的低价策略进行了大刀阔斧的改革。在北美市场，星巴克取消了“买一送一”和“降价50%”等促销活动，旨在改善门店体验，提升用户复购率。 前任CEO Laxman ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Tipping point’ author takes a look at social engineering   His first book put the idea of the tipping point into popular usage, sort of proving his thesis that ideas, products, messages and behaviours ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks plans to release its fourth quarter and full fiscal year 2024 financial results after market close on Wednesday 30 ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and ...