The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

The 10-year deal also includes the Macy’s 4th of July Fireworks show and a new special program still to be announced ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

SportsTech's partners including NBC Sports, NASCAR, PGA Tour, University of Notre Dame, and more will work with these emerging companies to explore how their technologies can impact the sports industr ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

The years-long road that led to last week’s “SNL50” events was more than a complex programming campaign for NBCUniversal. It ...

The tech giant is the latest retailer to leave the north suburban mall as the property's owner works on a massive ...

NEW YORK (AP) — “Saturday Night Live” will follow up its 50th anniversary celebrations with new shows and some familiar faces ...

Live” 50th anniversary celebration on Sunday was NBC's most-watched prime-time entertainment telecast in five years.