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Campaign Middle East
3 小时
AI is transforming how – not what – content is created
TECOM Group's Majed Al Suwaidi shares how AI will be a crucial pillar of the blueprint for commercially viable and ...
Campaign Middle East
5 小时
The MENA Power List 2024: From chaos to value, from change to growth, by Havas Creative’s ...
Havas Creative Middle East's Managing Director Fabio Silveira features on Campaign Middle East's MENA Power List 2024.
Campaign Middle East
5 小时
Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley
CNN IC's Rob Bradley discusses brand safety, measurement of ad impact, preferred platforms, future trends and more with ...
Campaign Middle East
5 小时
Production industry snapshot: Growing opportunities and challenges
One of the main challenges in the production industry is the influx of new content creators, writes Artology’s Alaa Al Akawi.
Campaign Middle East
7 小时
EMSTEEL rebrand focuses on sustainability, transformation beyond ‘colours and logos’
"We've made significant efforts to ensure that the transformation isn't just about colours or logos," EMSTEEL Group CEO Al ...
Campaign Middle East
9 小时
Arabic attention research challenges conventional wisdom on ad measurement
Measuring attention across five social, video and contextual platforms in Arabic, the study evaluates feedback of advertisers ...
Campaign Middle East
10 小时
The MENA Power List 2024: Celebrating more than 20 years of innovation and growth, by Viola ...
In addition, being ranked in the top ‘Best Workplaces in the Middle East’, #4 ranking among the Best Workplaces in Media, ...
Campaign Middle East
5 小时
A ‘Michelin star’ guide to better brand experiences
Imagination's Sidra Fareed compares crafting a seamless and effective brand experience to the work that goes into winning a ...
Campaign Middle East
9 小时
New digital ecosystem: Agencies and software provider partnerships
Digital agencies are evolving from their traditional roles to become strategic partners to software companies to achieve ...
Campaign Middle East
13 小时
The Production House Guide 2024 is out now
The Production House Guide 2024 focuses on the region’s production landscape, e-commerce trends, and digital transformation.
Campaign Middle East
7 小时
Skechers ‘brings cool’ back to school
Designed by social and digital experiential agency, LPS, Skechers reflects on its back-to-school campaign launched at the beginning of August.
Campaign Middle East
1 天
The MENA Power List 2024: Purpose-driven leadership – navigating MENA’s advisory ...
Communicators operating in MENA’s ever-evolving advisory and advocacy landscape have arrived at a pivotal moment. Rapid ...
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