The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining ...

Since Más+ by Messi launched in Miami in June, over 3.5M units have been consumed. While the brand is naturally attracting soccer fans – it's just announced a partnership with Messi’s team Inter Miami ...

From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration ...

Beer is one of the oldest and most widely consumed alcoholic beverages in the world, with a rich tapestry of history and ...

Mexico is one of the highest consumers of sugary beverages in the world. So how is Coca-Cola Zero making in-roads in a ...

From the buzz of today’s energy drinks to the nostaliga of a milkshake liqueur, here’s some of the new launches around the ...

Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional ...

The company aims to have a third of its global net revenue come from the above premium portfolio: which includes brands such ...