The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice ...

Across the year, more than 435 million magazines were circulated throughout the population, compared to the 469.5m circulated ...

Omnicom’s PHD maintained its top spot in the final 2024 global media league after earning around $3.6bn (£2.8bn) in net ...

Coming off the success of its 2024 Super Bowl advertisement, the creatives with the skincare brand CeraVe decided that when ...

BBDO Worldwide has launched a new global vision, 'Do Big Things, to signal that the agency is doubling down on bolder creativity and impactful results. The agency network, known for its long-standing ...

Google announced plans to partner with additional agencies in the coming months and bring AI Lighthouse to Cannes, with Wong ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

Campaign has announced Janice Min, co-owner, CEO and editor-in-chief of The Ankler, as its keynote speaker for the annual Convene conference taking place on February 27.