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Demand Gen Report
5 天
From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...
Demand Gen Report
4 天
How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible ...
Demand Gen Report
3 天
Madison Logic Partners With Gong To Help Enhance Revenue Workflows
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence ...
Demand Gen Report
12 天
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...
Demand Gen Report
10 天
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...
Demand Gen Report
11 天
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...
Demand Gen Report
16 天
Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, ...
Demand Gen Report
3 天
Layering Intent & Signal Data To Surround B2B Buyers With Relevant Content & Messaging
Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning ...
Demand Gen Report
4 天
Amidst Content Saturation, Orgs Prioritize Non-Traditional Digital Advertising Channels
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% indicate ...
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