In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Currys ...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets. Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust the bids based ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

We take a look at the growing impact of retail titans and how perfect customer personalization will become a reality in our "Retail in the age of Bigger Bolder Brands" Shopper DNA webinar.

In this "Retail in the age of Universal Activism" Shopper DNA webinar, we talk about how consumer identity is becoming entwined with beliefs around issues such as privacy, ethics, diversity, ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Developments in Generative AI are giving us a new set of tools to leverage in building great customer facing experiences, smarter. But how can you cut through the hype? Learn more in our webinar.