作为电通创意品牌负责人，Chris全面负责电通创意的组织管理，确定卓越创意理念格调的同时带领创意与策略及制作团队一起打造优秀的创意作品。作为电通中国首席创意官，Chris致力于推动电通的变革式创意（Transformative Creativity），传承电通百年文化资产，并 ...

Dig into our latest report to see why gaming is no longer just a side quest. Find out how the biggest games in the world ...

Welcome to the second edition of the Gaming Report! The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Currys ...

Now in its 15 th year, dentsu’s The Year of Impact | 2025 Media Trends report presents our insights into the trends shaping today’s media landscape - and what these trends mean for brands in 2025 and ...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

The Innovation Paradox report by Dentsu Lab reveals a crucial disconnect: CMOs understand the need for innovation but hesitate to invest in it, driven by short-term pressures. Despite 72% wanting more ...

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets. Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust the bids based ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.