Today’s world is changing fast, and you need to be agile to keep up. You need to respond to market fluctuations more quickly and predict changes before they happen. Our Decode the Future event ...

These are GfK’s global findings ahead of CES 2024.

In a business world swamped by rising levels of disruption, data overload and time pressure, quickly picking up the right signal from the noise is increasingly important and increasingly difficult.

NIQ and GfK are the total package, delivering the Full View™ of consumer intelligence. We have exciting opportunities to join our diverse team using data and technology to show the world what people ...

2024 continues to see consumers and businesses continuing to face economic challenges, but there are opportunities for pockets of growth. By maintaining a laser-focus on the right target audiences, ...

GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will ...

Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple ...

52% of auto intenders (consumers in the market to buy a vehicle) would remove a vehicle from consideration if it does not offer the right technology. With so much on the line, industry stakeholders ...

gfknewron Predict을 사용하면 경쟁력 평가의 정확성이 향상됩니다. 당사와 가장 유사한 모델에 대한 인사이트를 얻으면 분석이 쉬워집니다. 프로모션 계획 도구는 우리와 시장의 프로모션 실행을 보다 잘 이해하는 데 도움이 되며 프로모션 예산의 효율성을 높일 수 ...

In this article, we will define customer experience, explore its significance, discuss effective strategies, highlight real-world examples, delve into metrics for measurement, and showcase how GfK can ...

Las empresas de tecnología y bienes duraderos operan en un entorno macroeconómico difícil y específico de su categoría. Aunque hay algunos indicios positivos a tener en cuenta, la planificación ...

Profitieren Sie von speziell auf Ihre Anforderungen, Spezifikationen und Zielgruppen zugeschnittenen Berichten. Unser erfahrenes Beraterteam erstellt gemeinsam mit Ihnen unter Einbeziehung aller ...