Content can serve many goals but customer engagement is always at least an intermediate goal in developing a content plan (a.k.a. “strategy”). Content for customer engagement is about being relevant – ...

The term ‘connected consumer’ pops up on virtually every blog that covers digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term.

It was to be expected. Last Summer middle-market private equity firm HGGC took a majority stake in marketing automation vendor Selligent. Two months later another company with very similar activities ...

End of last week, social media campaign management platform Spredfast has gone live. Yesterday I started testing it, and I must say, I am impressed. I sent a mail to co-founder Kenneth Cho (and ...

Smart wearables are becoming the main drivers of the overall wearables market. Today, these smart wearables only count for about one third of the market where basic wearables account for the rest. The ...

Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content marketing and PR (and ...

ALSO Holding AG announces the acquisition of IoT company AllThingsTalk. With the acquisition ALSO strengthens its IoT business unit and expands both its offering and expertise to help small and medium ...

How the advancements in several third platform technologies, innovation accelerators and other technologies - and their convergence - drive next generation applications and why and where it matters.

Spain's multi-sector Alastria consortium brings together banks, telecom providers, energy companies, universities, smart city organizations, developers and more for the world's first regulated ...

Data strategy expert David van der Laan on a range of topics where business, growth, and innovation meet data, analytics, and data strategy with a focus on value and real-life lessons. Make sure you ...

The next stage of Industry 4.0 is here according to the organizers of Hannover Messe 2018. After many editions of the annual trade fair under the 'Integrated Industry' flag, in 2018 it's all about ...

An overview of IoT device management and IoT network connectivity platforms of wireless communication service operators and network connectivity providers: solutions, companies, evolutions and where ...