As artificial intelligence (AI) revolutionises the marketing landscape, its adoption is soaring. With 60 percent of marketers already harnessing AI in their operations, it’s clear that those who sit ...
Rebranding is a lot like marriage. It’s a big decision and you hope you land with the right ‘one’. Anyone familiar with the work of brand and marketing guru Mark Ritson will know that rebranding ...
In the marketing world, assessing the impact of every dollar and attributing credit to advertising channels is the holy grail. However, for more than 20 ...