The wine industry needs to demystify its product and make it more accessible. One effective strategy is to embrace occasion-based marketing.

The Association of National Advertisers is expressing concerns to the Federal Trade Commission about its recent report blasting the privacy practices of social-media companies and streaming video ...

Google claims competition thrives in search and advertising. That argument might have been less convincing before the launch of ChatGPT, Claude, Perplexity, TikTok, as well as Amazon's entrance ...

TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in ...

Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; a compact mirror and two Colgate Optic ...

MaleRoom's OOH campaign, promoting the Million Mammogram Challenge, is running in New York City and other major metropolitan ...

Meta Platforms wants the Supreme Court to hear an appeal of an order allowing advertisers to proceed with a fraud lawsuit ...

The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ...

Jeans made of "the first and only Wrangler denim washed in Coors" are available for a lucky few winners for a limited time.

“As we aim to deliver more for our customers, print will be an important part of our strategy,” writes Will Lewis, publisher and CEO. “Aligning with our strategic priorities and Build It plan, Gregg’s ...

The coffee brand is investing millions in recycling sorting technology in U.S. cities. The campaign is timely, as coffee pods ...

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