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37 分钟
Weekly AI Recap: AMD ups the competition against Nvidia & Nobel Prizes for AI
At a tech event in Taiwan on Thursday, Advanced Micro Devices (AMD) revealed the Instinct MI325X, a new GPU intended to rival ...
6 小时
Scotland’s ad industry vital to economy, says shadow business secretary Daniel Johnson
Scottish Labour’s shadow cabinet secretary for business, economy and fair work told the Advertising Association’s Lead ...
6 小时
Ad of the Day: Cursed game terrorizes friends in Clash Royale spot
In this chilling Halloween tale, Clash Royale has introduced an eerie challenge, ‘Lose if you dare,’ where defeat leads to ...
18 小时
The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes
Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future — from the unstoppable rise ...
18 小时
Experts at Advertising Week rebuff the notion that AI will supplant human creativity
While some anxiety about the technology’s rapid spread throughout the ad industry still remains, many practitioners are ...
The Drum
6 小时
The fusion frontier: when physical experience meets digital intelligence
In an era dominated by screens, everyone’s talking about ‘phygital’ – the fusion of digital and physical channels to redefine how brands engage with their audiences. This panel will explore how ...
1 天
Make quick decisions and hire talent you can’t afford, says Atomic CEO Jon Goulding
The founder isn’t one for mincing words when it comes to how he runs his agency, admitting to The Drum that if he could do it ...
1 天
Inside Meta’s move to inspire more Instagram influencers in India
The Drum hears from Meta’s director of global partnerships, Paras Sharma, about how it is cultivating the next generation of ...
Opinion
1 天
Opinion
Idea-led but AI-enhanced: The compromise adland will land on?
If AI commoditizes certain workflows, agencies will have more incentive than ever to focus on big creative ideas as a point ...
1 天
Can marketing ever hope to help fashion’s sustainability problem?
In the latest episode of The Drum Network podcast, recorded during our fashion & beauty focus, we asked 3 marketers if the ...
Opinion
1 天
Opinion
I nearly left advertising because of menopause. How many women actually did?
Dark Horses’s Melissa Robertson shares how the condition made her career almost untenable and calls for more empathy and ...
1 天
Ad of the Day: Currys’ die-hard online shoppers confused by IRL experience
IRL’ by AMV BBDO is part of the ‘Beyond Techspectations’ campaign, which has played on internet speak and humor.
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