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4 小时
Scotland’s ad industry vital to economy, says shadow business secretary Daniel Johnson
Scottish Labour’s shadow cabinet secretary for business, economy and fair work told the Advertising Association’s Lead ...
4 小时
Ad of the Day: Cursed game terrorizes friends in Clash Royale spot
In this chilling Halloween tale, Clash Royale has introduced an eerie challenge, ‘Lose if you dare,’ where defeat leads to ...
6 小时
All you need is love? And trust. And convenience. How to build a lifetime of brand loyalty
Communicating a clear purpose, and building trust by offering real, personalized value are the secret ingredients that drive brand loyalty these days, say leading marketers from Adobe, British Red ...
16 小时
The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes
Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future — from the unstoppable rise ...
22 小时
Can marketing ever hope to help fashion’s sustainability problem?
In the latest episode of The Drum Network podcast, recorded during our fashion & beauty focus, we asked 3 marketers if the ...
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