Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

If you've ever been tempted to buy one of those eye-catching cups while online at Starbucks, this might make you think twice.

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

Starbucks fans often debate the differences between iced coffee and cold brew, but the key distinction lies in the brewing ...

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Customers and baristas have been pining for a return of the condiment bar ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Starbucks holiday season is almost here, and Red Cup Day 2024 is generating buzz. While the exact date remains unconfirmed, ...