Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past. The Toyota Land Cruiser is one of the Japanese automaker’s high-end models ...
returns to the Land Cruiser’s early days with an open-air design. Born in Ann Arbor, Michigan, the ROX Concept is the result of Toyota’s North American design studio going over the top ...
Aside from the GR86 Rally Heritage, RAV-X and Ultimate Tailgate Tundra concepts, Toyota Motor North America has also built the intriguing Land Cruiser Rox for the ongoing 2024 SEMA Show in Las Vegas.
Toyota’s 2024 SEMA Show lineup is a testament to the brand’s commitment to off-road adventure and customization. Two standout concepts, the 4Runner TRD Surf, and Land Cruiser Rox, have fascinated ...